This 72 feet high tower consists of five circular rings, approximately 30 feet in diameter, symbolize the appearance of a new urban development, internally, by providing a changing art display for local viewing and current achievements of the tenants who occupy the part of the city. Externally, the tower displays cultural significant content and event information along with art and graphics presentation of all sorts available to in-car audiences who pass the site area.    

Inside the screens, steel deck are provided for viewers to look out at the city, and for a maintenance staff who will service the projectors and screen. It also has a glazed elevator in an enclosed glass shaft, and an open stairway to the top as viewing platform to overlook the city, but still, the main objective is to distribute art and other relevant content to the local and audiences who passing by the road.